Camilla Toft Petersen firstname.lastname@example.org +45 30 38 15 46
Rye bread and oat grains are the main sources of whole grain intake in Denmark, but only 30% of Danes eat the amount of whole grain recommended by the authorities. Especially young Danes (18 - 25 years old) eat too little.
The aim of the Danish whole grain partnership is to create target-oriented and effective interventions to ensure Danes eat more whole grain, and thereby improve public health.
This objective is achieved through a unique partnership across sectors and disciplines including health- and patient organizations, business, government, retail, and trade.
Our focus is to make whole grain and whole grain products available to Danes through new standards and markets, supported by tasty and easily accessible whole grain products.
The Danish whole grain partnership and campaign encourages Danes to eat more whole grain in order to improve public health.
The whole grain partnership and campaign increases the accessibility of whole grain products and increases awareness of the beneficial effects of whole grain.
Here you can read the comprehensive set of rules for use of the Danish Whole Grain Logo.
For questions about the user manual, please contact campaign consultant Martine Kjærsgaard Larsen.
Danes now have an average intake of 63 grams whole grain per day and 30% of the Danish population now eat the recommended amount of 75 grams whole grain per day. Danes with the lowest whole grain intake have now doubled their intake compared to their previous average.
Read more on our press release from may 2014.
A report on The Evolution of the Whole Grain Partnership in Denmark. Read about why the Whole Grain Partnership was established, how the Partnership is organized, how it benefit its members and how it has evolved and achieved results. Download the whole report here: The Evolution of the Whole Grain Partnership in Denmark