Danish Whole Grain Partnership

Danes don't eat enough whole grain

Rye bread and oat grains are the main sources of whole grain intake in Denmark, but only 30% of Danes eat the amount of whole grain recommended by the authorities. Especially young Danes (18 - 25 years old) eat too little.

Our aim

The aim of the Danish whole grain partnership is to create target-oriented and effective interventions to ensure Danes eat more whole grain, and thereby improve public health.

This objective is achieved through a unique partnership across sectors and disciplines including health- and patient organizations, business, government, retail, and trade.

Our focus is to make whole grain and whole grain products available to Danes through new standards and markets, supported by tasty and easily accessible whole grain products.

Our vision

The Danish whole grain partnership and campaign encourages Danes to eat more whole grain in order to improve public health.

Our mission

The whole grain partnership and campaign increases the accessibility of whole grain products and increases awareness of the beneficial effects of whole grain.

Danish Whole Grain Logo - User Manual

Here you can read the comprehensive set of rules for use of the Danish Whole Grain Logo.
For questions about the user manual, please contact campaign consultant Martine Kjærsgaard Larsen.

Our latest results

Danes now have an average intake of 63 grams whole grain per day and 30% of the Danish population now eat the recommended amount of 75 grams whole grain per day. Danes with the lowest whole grain intake have now doubled their intake compared to their previous average.

Read more on our press release from may 2014.

New research

A report on The Evolution of the Whole Grain Partnership in Denmark. Read about why the Whole Grain Partnership was established, how the Partnership is organized, how it benefit its members and how it has evolved and achieved results. Download the whole report here: The Evolution of the Whole Grain Partnership in Denmark

OUR RESULTS

• A scientific basis to identify the benefits of eating more whole grain.
• Research showing which product categories provide the amount of whole grain eaten by Danes.
• An official dietary recommendation for the intake of whole grain that amounts to 75 grams per day for adults.
• A whole grain logo, which guarantees that products contain a high percentage of whole grain, and also have a healthy nutritional profile in terms of fat, sugar, salt, and dietary fibers. Read the guidelines for use of the Danish whole grain logo here.
• An increase from at least 150 products in January 2009 to 684 products by January 2016.
• Production of materials for distribution to bakers and retailers as well as for use in the training of employees (link to the leaflet).
• A Partnership which now includes 35 partners. The number of partners has more than doubled since the partnership's establishment in January 2009.
• An anthropological study of Danes' perceptions and consumption habits for bread and whole grain.
• Massive support from the media since launch in January 2009.
• A significant increase in the intake of whole grain among Danes - the whole grain intake of Danes has increased from 36 to 63 grams per day in the period 2004-2015. Read the whole report from the Technical University of Denmark.
• A report on The Evolution of the Whole Grain Partnership in Denmark. Read about why the Whole Grain Partnership was established, how the Partnership is organized, how it benefit its members and how it has evolved and achieved results. Download the whole report here: The Evolution of the Whole Grain Partnership in Denmark

Campaign manager

Rikke Iben Neess rikke@fuldkorn.dk +45 30 38 15 36

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